Breaking News, Podcasts and Analysis Serving People who Organize, Manage and Host Sports Events
The United States SailGP Team has announced Amazon as an official sponsor and retail partner to create opportunities to bring the sport of sailing to a wider audience and to engage more fans. SailGP fans will be able to shop a collection of fashion and accessory items, including designs with Amazon Merch on Demand, in […]
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The Premier Lacrosse League and Women’s Lacrosse League have announced a multi-year partnership with U.S. Bank, establishing it as the Official Banking and Wealth Management Partner of both leagues while U.S. Bank becomes the inaugural founding partner of the California Redwoods (PLL) and California Palms (WLL). The partnership begins immediately with U.S. Bank branding and […]
Continue ReadingElevate Sports Ventures has announced the acquisition of RISE Group, a commercial services consultancy in the Middle East. This deal is subject to customary regulatory approval. The acquisition extends Elevate’s operations into Riyadh, Jeddah, Abu Dhabi, and Dubai, joining an established footprint across North and South America, Europe, Asia and Australia. Since its inception in […]
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Booking.com, the NBA and WNBA have announced a multiyear partnership that makes Booking.com the official online travel partner of both leagues starting this weekend with the opening games of the WNBA season, followed by the 2025–2026 NBA season that starts in October. “We look forward to collaborating with Booking.com, one of the world’s leading digital […]
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Events DC will sponsor the Amazon Armed Forces Cycling Classic, a Pro/Am cycling event taking place May 31 and June 1 in Washington, D.C. The event features a showcase for top-tier professional and amateur cycling races, while also producing the non-competitive Challenge Ride into the heart of the nation’s capital. In addition to the featured […]
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American Airlines will be the official North American Airline Supplier for the FIFA 2026 World Cup throughout the United States, Canada and Mexico, promoting offers and opportunities in partnership with FIFA’s world sponsor Qatar Airways. American Airlines is headquartered in Dallas-Fort Worth, one of the host cities with nine matches for the World Cup and […]
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Marathon Tours & Travel will be the official international tour operator for the Shanghai Marathon, which this year will be on November 30. This year is the Shanghai Marathon’s debut year as an Abbott World Marathon Major candidate. Marathon Tours & Travel will market travel packages to participants along with their friends, family and supporters, […]
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Thorne has announced its Sports Performance campaign highlighting a suite of on-the-go sports performance products alongside American professional tennis player Ben Shelton, ranked No. 14 in the world. “As an athlete, personal performance is always my top priority and I need to be at my peak, whether I’m on the road or training,” said Shelton. […]
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The United Soccer League and BWH Hotels have announced a partnership that will provide travel benefits and enhanced experiences for USL teams, supporters and communities across the country. The sponsorship will debut on April 6 during the first match of the season between San Antonio FC and Phoenix Rising FC, with BWH Hotels featured as […]
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The American Junior Golf Association has announced a multi-year partnership with ICL Academy, an online education platform which will provide junior golfers with a flexible academic experience while they pursue their golfing goals. The agreement builds upon an existing partnership that began in 2023. ICL Academy will serve as the presenting partner at five AJGA […]
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